Richard Toker can help you drive traffic with flyers

Decades of flyer marketing

I’m a direct mail guy from way back in the ’80s, helping clients in most consumer retail categories plan, execute and measure traffic-driving direct mail campaigns.

Full service

With a wealth of experience in direct mail with a specific expertise in all aspects of flyer marketing, Richard offers a full suite of flyer marketing solutions from strategy to execution, including targeting, creative, distribution planning, measurement and audit, using Canada Post and alternative delivery methods.

Creative

Concept development, brand integration, photography/illustration and mock-ups to final art for postcards, flyers (Neighbourhood Mail), brochures, booklets, personalized mail and oversized mail

Richard Toker flyer marketing management

Direct mail and flyers for restaurants, retailers, automative, telecom, government and utilities

Targeting, Printing, Mail Prep & Distribution

End to end DM production services

You can’t sell hairdryers to bald men, right? No matter how good your creative or offer is, if its the wrong audience it won’t work. I go overboard on understanding who your target customer is, leveraging assets, resources and data that you probably have to really get under the skin of what makes them tick. We can leverage geo-demographic data, in combination with retail sales and distribution data, to make your targeting as efficient as possible.

I am printer and mail prep agnostic, meaning that I will work with your preferred vendors, or happily source production services and manage the process on your behalf, ensuring that you get the best combination of value, timing, best practices and service.

I have worked closely with Canada Post for many years and understand their products and processes well, so you can be assured that from data transmission, to physical induction, to billing and delivery audit, you’re covered.

Current and previous clients:

Recipe Unlimited
American Express
CBC
Hewlett Packard
IBM
HSBC
Pitney Bowes
Fuji
Goodyear
Lexus
Bell
Rogers
Ontario Lottery
Scotiabank
SIR Corp

Can Do

If I haven’t done it, I know someone who has.

The beauty of a long career is that by time you get to 30 years, you have experienced an enormous range of scenarios and worked in a variety of functions with a broad spectrum of clients. But that doesn’t mean I’ve done it all – far from it. But it does mean that I know people who excel at doing the things that I would never attempt, like design.

It all begins with a conversation where a clients needs are defined and the best team is assembled to help solve the problem in the most effective and cost-efficient way possible.

Roles

My motto is: Do seven things and do them all well.

Brand strategy and design
Digital and content marketing strategy and execution
Flyer marketing planning and execution
Creative problem solving (brainstorming) facilitation and training
Change management facilitation
Marketing soft skills training
Project Management