More effective marketing begins with a more effective marketing plan

Overview:

The success of any marketing initiative depends on the strength and clarity of the marketing plan. The plan serves as the essential blueprint for action. It defines a strategy for achieving specific organizational business goals. It also maps out the roles and responsibilities of the individuals and teams who must collaborate to ensure the desired outcome is achieved.

All of the key components of developing a marketing plan are examined during this full-day workshop. Overall, you will hone your strategic thinking, team leadership and communication skills – and how to bring all these elements together in a marketing plan that lays the ground work for a smooth and effective execution of the plan.

The workshop is designed for:

This interactive workshop is aimed at emerging marketing managers, but also acts as refresher for more seasoned managers:

  • Marketing managers and brand managers
  • Agency account managers and supervisors
  • Marketing communications specialists
  • Mid-level to senior managers

The curriculum includes:

The content walks you through all the key steps in formulating a marketing plan:

  • Preparation: SWOT analysis and competitive review, use of marketing planning tools
  • Development of marketing objectives and strategies
  • Situational analysis
  • Defining target market and segments
  • Development of marketing tactics to achieve goals
  • Best methods of communicating the plan’s vision and executional flow
  • Methods of evaluating the plan’s performance
  • Soft skills needed to manage the planning process

Richard was a fantastic facilitator. Did a great job ensuring content and experience was relevant and relatable for all attendees, despite people coming from all kinds of different businesses/roles/perspectives.

Richard is clearly a pro. He’s very knowledgeable, approachable and provided great tips that will help me at work.

The engagement was great!

Richard was very knowledgeable and high energy.

The next Marketing Planning Primer online workshop through the
Canadian Marketing Association is August 18th, 2021.