Beyond the buzz.
Overview:
Sure agile marketing is the hot button of the moment. But what does it really mean and how does it apply to the marketing universe as we know it? We all like to think of ourselves as agile – meaning we embrace change instead of resisting it. But the agile movement goes much deeper than that. Instead of reacting to change, we build around it. That requires a whole new rulebook for marketers. The agile way means putting aside the cast-in-concrete plan and instead taking small steps and quickly learning and adapting based on results. This iterative approach requires individuals and teams to forego their “turf” in exchange for a freer, more interactive and collaborative approach to problem solving.
This one-day highly interactive workshop helps you become an agile marketing champion within your organization and positions you at the forefront of this emerging management philosophy.
The workshop is designed for:
If you manage marketing activities, you can benefit from exposure to the agile marketing approach and methods. Elements of an agile approach can be used to alter everything from planning, strategic development to scaling a campaign and using each stage to inform the next.