Can you train to become a better thinker?

How do and your colleagues come up with the next big idea to drive change within your organization. In the breakneck pace of today’s marketing realm, it seems harder than ever to find the space and time to simply think. Yet new ideas are the bread and butter in the marketplace. This places an enormous responsibility on brand marketers and agency partners to find new methods of untapping the hidden gems of ideas lurking within a team. The question is: how do you access those ideas.

The answer is the Creative Problem Solving method of brainstorming. It’s the applied creativity process that leads to marketing breakthroughs, using strategy development, problem solving and innovation, uniquely designed to address the needs of the marketing management community.

In this one-day, highly interactive workshop you will learn and practise the CPS method. You will explore new ways of applying creativity and then learn how this idea-generation methodology can be integrated into your work.

The workshop is designed for:

  • Mid-senior level brand and marketing managers and agency account managers
  • those progressing in their careers to a position that requires more strategic thinking, problem-solving, innovation and team leadership

The curriculum includes:

  • An introduction to the proven CPS method (Osborn-Parnes Creative Problem Solving process, Creative Education Foundation)
  • An analysis of how you currently solve problems
  • Discovery of a more deliberate approach to creativity following a sequence that helps generate and select the best ideas
  • Use CPS in a group idea-generation session
  • Formulate solutions that address the needs of your customers and stakeholders
  • Plan for the implementation of the solution
  • Gain a thorough knowledge of the tools and resources available as part of the CPS method