Throughout his career, Richard has enjoyed parallel tracks: pursuing his career in marketing, while continuing his presence as a well-respected marketing educator.

Richard’s passion for training is easily recognized. Attend one of his workshops or courses and it’s difficult not to be swept up in his enthusiasm and eagerness to share all that he has learned.

Through his training for the Institute of Communication Agencies and the Canadian Marketing Association that began more than 25 years ago, Richard has helped more marketers launch their careers in marketing than anyone else. And he is understandably proud of his impact on the industry.

In the past decade, Richard has broadened his subject matter areas and done more customized, in-house training. As a lifetime learner himself, Richard is continually looking to add to his repertoire.

His experience includes both curriculum development and training facilitation on subjects such as: marketing planning, project management for marketers, branding, and direct marketing.

For many years, Richard sat on the CMA’s education committee, including serving as the committee chair. Currently Richard is helping to develop the curriculum for the Chartered Marketer designation program.

Another training focus for Richard is in customizing training to help organization achieve desired change.  Organizations that want to put their team through my project management for marketers course aren’t looking to mint 20 new project managers; rather, they’re goal is to improve how project management is done inside their organization. It is a change initiative; and the change begins when the organization recognizes the need, not when they leave the workshop. Richard’s training follows the arc that begins with a variety of pre-workshop engagement, then the workshops, then a series of post-workshop interactions. It’s a program, not a standalone initiative. The result is that the change or improvement is sustainable. Rather than leaving a workshop overwhelmed with content, and struggling to integrate it into one’s practice back at their desk the next day, participants emerge with a solid foundation for future growth.