How well are you managing?

Overview:

The pace and complexity of marketing continues to accelerate. Marketers today must be able to integrate their efforts with other teams, manage projects that involve different stakeholder interests, different goals and processes.

This workshop helps individuals and teams develop the most effective and efficient methods and skills for delivering marketing projects on time, on budget and within scope. You will look at industry best practices, while also developing your organizational skills. You will emerge with a new perspective and new tools to improve your ability to manage your workload today and into the future.

The workshop is designed for:

Project Management for Marketers will benefit any manager or team leader who is managing multiple projects:

  • Marketing and brand managers
  • Agency account managers
  • Brand managers
  • Marcomm managers and specialists
  • Entry to mid-level

The curriculum includes:

Scenarios and casework are used to learn the most effective methods for:

  • Marketing project initiation
  • Building the project team
  • Marketing project planning & communications
  • Project control, scheduling & budget management
  • Managing change, risk & problem-solving
  • Project performance tracking, measurement & optimization
  • Marketing project management tools & resources
  • Project management soft skills

Richard is a wonderful, kind and knowledgeable instructor. The workshop gave me life!

He was incredibly knowledgeable and easy to learn from. 10/10 would take again.

Great insight into managing people!

I was really impressed with the resources provided.

The next Project Management for Marketers Primer online workshop through the
Canadian Marketing Association is September 28th, 2021.