Can you train to become a better thinker?
How do and your colleagues come up with the next big idea to drive change within your organization. In the breakneck pace of today’s marketing realm, it seems harder than ever to find the space and time to simply think. Yet new ideas are the bread and butter in the marketplace. This places an enormous responsibility on brand marketers and agency partners to find new methods of untapping the hidden gems of ideas lurking within a team. The question is: how do you access those ideas.
The answer is the Creative Problem Solving method of brainstorming. It’s the applied creativity process that leads to marketing breakthroughs, using strategy development, problem solving and innovation, uniquely designed to address the needs of the marketing management community.
In this one-day, highly interactive workshop you will learn and practise the CPS method. You will explore new ways of applying creativity and then learn how this idea-generation methodology can be integrated into your work.